Case study 02 / Washington Health System
A hospital merger, explained with confidence.
01 / The challenge
A big change, explained calmly.
Washington Health System needed to explain its new affiliation with UPMC, a major transition affecting patients, employees, and healthcare access across 2 counties, in a way that built confidence rather than confusion.
02 / My role
One plan, every deliverable.
As Executive Producer, I scoped the project so 1 shoot would deliver 3 edits plus a branded template package WHS could keep using after launch, and I ran production through delivery.
03 / The approach
Shoot once, cut three ways.
The team built branded animated templates, including title cards, end cards, and custom lower thirds, then delivered the core story in 3 formats from 1 shoot: a master cut, an interview cut, and a short-form story.
04 / The outcome
$300M
A 10-year affiliation explained to patients, staff, and 2 counties, building confidence through real uncertainty.
3 formats
From 1 shoot, extending reach across placements without added production cost.
Reusable
A branded template system of title cards, end cards, and lower thirds for all future WHS content.