Case study 01 / Pond Lehocky
1 production, 21 commercials.
01 / The challenge
More spots, same budget.
Pond Lehocky needed a steady stream of commercials for different moments and placements, without production costs rising with every new spot.
02 / My role
Concept to delivery.
I concepted and led a modular commercial system: swappable segments and an interchangeable open and close, so new spots could be assembled from existing footage instead of shot from scratch.
03 / The approach
Shoot once, cut many.
I planned 1 production to feed many deliverables, with cutdowns at 15, 30, and 60 seconds for different placements.
04 / The outcome
21 spots
From 1 production: 2 at 60s, 5 at 30s, and 14 at 15s.
6 figures
Saved by eliminating 2 full days of filming.
1 look
Brand and message stayed consistent across every placement.
05 / Credits
- Creative DirectorJared Schwartz
- DirectorAlex Reinhard
- Director of PhotographyJames Powers
- Executive ProducerMax Morgan (Malix Media)